Screenshot 2017-09-03 20.28.28.png



English born Steven Giles, is the Founder of BASE (BASE USA INC), a retail concept now in its third decade and BASE PROJECT LLC (Retail Consultancy practice, established in NewYork).

Steven has been involved in all aspects of retailing for the past three decades, creating stores, and retail concepts from London to Milan, throughout the West Indies, China, Los Angeles, Miami and New York.

Credited with being an early pioneer of 'curated, 'concept' retailing, Steven has been honored with numerous awards and the subject of interviews and significant coverage in both domestic and international press.

"You don't so much as shop here as join a cult!" said Wallpaper Magazine, referring to his highly applauded menswear concept BASE, based in Miami.

With a client list that includes: Ian Schrager of hotel and Studio 54 fame, PUBLIC hotels, Morgans Hotel Group,  MOMA DESIGN STORES NYC, EDITION Hotel Group, MARRIOTT, 1HOTEL (Starwoods Group), PINEAPPLE UK, SALONE del MOBILE, BMW/MINI; Steven is actively engaged in the area of niche-retailing, where narrative, curation, and seduction play a vital role in conversion.

For further information, please contact Steven directly:

Screenshot 2017-09-04 21.34.06-2.jpg
Talking Business
Business Meeting
Business Meeting
Meeting the Staff


Freelance Collaborator

Born in Bogota, Colombia, Hector moved to London at an early age where he completed his education.  In 2011 Hector moved to the US and currently lives in Downtown Brooklyn, New York.

Together with Steven Giles, he has collaborated on several projects bringing not only a unique, curators eye but also his skill set in digital media and related retail platforms.